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Customer Relationship Management: Concepts and Strategies
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
Lieferstatus: |
i.d.R. innert 7-14 Tagen versandfertig |
Veröffentlichung: |
Mai 2016
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Genre: |
Wirtschaft / Recht |
ISBN: |
9781682851258 |
EAN-Code:
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9781682851258 |
Verlag: |
Willford Press |
Einband: |
Gebunden |
Sprache: |
English
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Dimensionen: |
H 286 mm / B 221 mm / D 17 mm |
Gewicht: |
837 gr |
Seiten: |
224 |
Zus. Info: |
HC gerader Rücken kaschiert |
Bewertung: |
Titel bewerten / Meinung schreiben
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Inhalt: |
Customer relationship management is a branch of business management that focuses on organization's relationship and interaction with their customers and client base. It has developed as a management strategy in recent era. This book discusses the fundamental as well as modern approaches to different models of customer relationship management systems. The topics included in the book are the various types of customer relationship management systems, integrating marketing, sales and customer service aspects, etc. From theories to research to practical applications, case studies related to all contemporary topics of relevance to this field have been included in this book. It is a vital tool for all researching and studying this field. |
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