Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	September 2016
Genre:	Wirtschaft / Recht
	branding perception studies / BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Sales & Selling / General / consumer behaviour research / DESIGN / Product / gender differences in visual marketing / Gender studies, gender groups / product aesthetics analysis / Product Design / Sales & marketing / Sales and marketing / SOCIAL SCIENCE / Gender Studies / user experience psychology / visual communication theory / workplace diversity management mehr...
ISBN:	9781138249967
EAN-Code:	9781138249967
Verlag:	Taylor and Francis
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 234 mm / B 156 mm / D 18 mm
Gewicht:	500 gr
Seiten:	268
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

In this wide-ranging book the author explores design, visual aesthetics, language and communication, by drawing on an exhaustive range of primary sources of research from psychology, design, branding and communication. The lessons that emerge offer challenges to organizations both in the way in which their design and marketing is perceived by men and women, as well as how the make-up of their workforce may limit their ability to appreciate and address the diversity of customers' preferences. Gender, Design and Marketing offers researchers, designers, brand and marketing specialists an enhanced understanding of gender; the ways in which an organization's actions can engage or dissuade the men and women that make up its market; and how to increase the breadth and depth of appeal for all products.