THE CHINA FACTOR

The Western world has been a hub of power, influence and authority for decades. The East, however, has upset the balance. After years of evolving as an emerging economy, China has impacted the dominance of the West--especially in the business world.

In order to remain competitive in the global marketplace, Western companies must uphold their innovation advantage by evolving their approach to creating new products as well as the way they do business abroad. The China Factor is your in-depth guide to the best practices and tools for remaining competitive globally in the face of new competitors who are playing by different rules.

First-hand experience and compelling case studies show how real companies are using the covered strategies and tactics to succeed in their industries, and clearly illustrate why Western companies need to do business differently in order to maintain and grow their economic positions.

Learn how Cisco expanded from the West to the East, why Pinnacle Engines was able to leapfrog directly into the Eastern market, and what made it possible for Xiaomi to go from a startup to the third biggest smartphone manufacturer globally... in only five years. The concept of a shared, worldwide marketplace has taken hold and the new opportunities for growth are innumerable.

This indispensable toolbox of solutions ensures that you will have every advantage to navigate and succeed in the new global business environment. Authoritative advice details ways Western companies can improve their strategies on a global scale and practical guidance takes you through five innovation models you can use at your company. Put yourself ahead of the curve with:

• Effective actions you can apply at the micro level to improve your company's strength when competing in both emerging markets and developed markets.
• In-depth explanations of how Chinese and other emerging entrants capture new markets--and a five-part strategic framework of tactics that the West can leverage.
• Demystifying descriptions of how and why leading-edge companies are converging strategies and best practices.