The public has a fascination with science. This can be both positive and negative as  highlighted in the public's perception  of recent scientific developments such therapeutic  stem cells and Genetic Modification (GM). Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication.  Science communication is multi-faceted;  it  encompasses sociology, psychology, political science and communication studies as well as the science itself.

This book presents a short history of science communication before comprehensively offering ideas, inspiration and practical advice for the design and delivery of effective science communication activity and events. The book uses a variety of case studies written by highly regarded scientists  from around the globe to highlight and illustrate areas such as interacting with schools, policy makers, citizen scientists and the general public. This book also offers practical advice such as applying to funding streams, designing activities and events, undertaking effective evaluation as well as the dissemination of best practice.

This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time,  or looking to develop their science communication portfolio.