Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	August 2011
Genre:	Wirtschaft / Recht
	B / Business and Management / Corporate Communication/Public Relations / Management science / Market research / Marketing / Public Relations / Sales & marketing
ISBN:	9783642192654
EAN-Code:	9783642192654
Verlag:	Springer EN
Einband:	Gebunden
Sprache:	English
Serie:	Management for Professionals
Dimensionen:	H 235 mm / B 155 mm / D 23 mm
Gewicht:	629 gr
Seiten:	300
Illustration:	VIII, 300 p.
Zus. Info:	EUDR exemption - product or manufacturing materials placed on the market prior to 31.12.2025.
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?