Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 4-7 Tagen versandfertig
Veröffentlichung:	Februar 2007
Genre:	Wirtschaft / Recht
ISBN:	9781416526667
EAN-Code:	9781416526667
Verlag:	Simon + Schuster Uk
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 198 mm / B 130 mm / D 20 mm
Gewicht:	215 gr
Seiten:	228
Zus. Info:	Keine Warnhinweise
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.