For undergraduate and graduate International Business courses.

An effective balance between authoritative theory and meaningful practice.

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.

This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

Need extra support?
This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course.

This product is the book alone, and does NOT come with access to MyManagementLab.

You can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyManagementLab: International Business: Global Edition with MyManagementLab access card (ISBN 9780273767053). Alternatively, buy access online at www.mymanagementlab.com.

For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator