This is a very fine book. Based on a wealth of experience, Dr Celia de Anca presents an outstandingly well researched and documented background, against which, she presents a thoroughly convincing case for a successful business methodology for the 21st century. There can be little doubt that Dr Celia's book is an important contribution to meeting the increasingly complex demands of a globalised world by urging recognition of the high value of combining business strategy with a full appreciation of the entire breadth of human resource management. Furthermore, this excellent work suggests avenues for further research; to advance the principles outlined within the educational and business sectors in under developed societies, in the context of promoting social stability through enhancing development and employment prospects. Haifa Jamal Al-Lail, President of Effat University Jeddah, Saudi Arabia

Celia's book challenges us to understand our individual identity, pride ourselvesin their differences and leverage our uniqueness to better work as a team in the business world. She proves that in this team effort lays a seed of unique corporate comparative advantage. The book sets us in a journey of self-discovery, and suddenly abandons us to explore in real cases how others have reached their destination and created measurable shareholder and social value. Fernando Barnuevo Sebastian de Erice, Managing Director, Kleinwort Benson AdvisersZurich, Switzerland

'Celia takes us on a humanistic journey accompanied by some of the greatest thinkers in the fields of history, philosophy, psychology, sociology and economics, to make us realize that understanding the past is the key to deciphering the complexities of the present, and in turn to building a better future. This book can provide organizations with useful tools from the past coupled with current ideas and practical examples that can help them meet the challenges they are now facing'. György Habsburg, President of the Hungarian Red Cross