Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Mai 2007
Genre:	Wirtschaft / Recht
	Business and Management / C / CRM / E-Commerce / E-Service / e-services / Electronic Market / Electronic Services / Management / Marketing / Marktforschung / Service industry
ISBN:	9783835008014
EAN-Code:	9783835008014
Verlag:	Dt. Universitätsvlg.
Einband:	Kartoniert
Sprache:	English
Serie:	Applied Marketing Science/Angewandte Marketingforschung
Dimensionen:	H 210 mm / B 148 mm / D
Gewicht:	317 gr
Seiten:	203
Illustration:	VIII, 203 p.
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This volume presents the best papers of the special issue 'E-Services' of the Journal of Value Chain Management. In association with the Marketing Center Muenster (University of Muenster, Germany) and the Center for Services Marketing and Management (Florida Atlantic University, USA), the volume provides a thorough introduction and systematic overview of the new and emerging field 'E-Services'. A group of well-known authors from around the world discuss the state-of-the-art of the research and development in various aspects of 'E-Services' including E-Commerce, international aspects of electronic services, growth through E-Services, satisfaction and loyalty in electronic markets, and service engineering.