Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Dezember 2023
Genre:	Wirtschaft / Recht
	Artificial Intelligence Technologies / customer relationship management / digital leadership / Digital Marketing Models / Entrepreneurship in the Digital Ecosystem / Ethics and Legalities / F / Financial Ecosystems
ISBN:	9798369304280
EAN-Code:	9798369304280
Verlag:	IGI Global
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 260 mm / B 183 mm / D 23 mm
Gewicht:	828 gr
Seiten:	336
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.