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Customer Service
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![](/rcimages/rc200big.jpg) (Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
Lieferstatus: |
Vorankündigung |
Veröffentlichung: |
ANGEKÜNDIGT
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Genre: |
Wirtschaft / Recht |
ISBN: |
9780789747099 |
EAN-Code:
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9780789747099 |
Verlag: |
Pearson Academic |
Einband: |
Kartoniert |
Sprache: |
English
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Serie: |
Que |
Dimensionen: |
H / B / D |
Gewicht: |
290 gr |
Seiten: |
208 |
Bewertung: |
Keine Bewertung vor Veröffentlichung möglich.
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Inhalt: |
How to use social and viral technologies to supercharge customer service - and avoid disasters along the way - The breakthrough guide to leveraging social and viral media - by Peter Shankman, the legendary founder of HARO, one of today's hottest Internet growth companies
- Actionable insights based on what's really happening right now - not yesterday's news or academic theory
- How to build customer loyalty, trust, and credibility online - and rebuild it after a customer service catastrophe
In this book, legendary online marketer Peter Shankman reveals how to make the most of social and viral media in customer service. Shankman is founder of Help a Reporter Online (HARO), one of the world's fastest-growing online businesses. This book shares everything he learned in founding HARO and other online startups and through his extraordinary 25-year career online. Shankman covers all this, and more: " Getting smarter about social networking every day " Choosing which online media make sense for you - and which you can " Learning from other companies' viral "disasters" " Gaining customer loyalty, trust, and credibility on the web " Rebuilding your credibility after you've taken a public "hit" online " Making sure everyone hears your customers when they compliment you " Capturing all your customer knowledge and using it in real time " Keeping people talking - and not just about you This practical, relentlessly realistic tutorial is designed to engage readers with simple, straight-to-the-point facts and techniques they can understand and immediately apply. As Shankman puts it: "You don't need an army - or a team of 300 social media junkies. Southwest Airlines does it with a few people. Same thing with Comcast. And yes, same thing with HARO." You can, too - and this book will show you how. |
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