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Branded Content: The fateful merging of media and marketing
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Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
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| This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by brands, including brands' own media, native advertising and the integration of branded content across film, television, journalism and publishing, online, mobile and social media. |
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i.d.R. innert 14-24 Tagen versandfertig
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