'"A World Made Sexy" explores what the author refers to as the Eros project - the mainstreaming of blatant sexuality in modern culture as a mechanism both of liberation and domination. It is a study that will appeal to anyone interested in understanding the character of modernity and the place of sexuality within it, and to specialists in advertising, many of whom will be familiar with the author's previous works. Rutherford's writing is clear and accessible and brings home the transgressive power of the subject matter.'-Keith Walden, Department of History, Trent University