Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	August 2016
Genre:	Sprache
ISBN:	9783659841255
EAN-Code:	9783659841255
Verlag:	Scholars' Press
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 220 mm / B 150 mm / D 4 mm
Gewicht:	113 gr
Seiten:	64
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This McLuhan primer traces his evolution from a literary scholar to a pioneer of media studies inquiring endlessly into the relationship between culture and technology. In the 1960s, that relationship was about to change rapidly, ushering in the age dominated by electricity we live in today. Though McLuhan foresaw this, his main concern was not to predict the future but to awaken readers to understanding the effects of new technology on human interaction. Without such understanding, the very survival of literate culture would be at risk. The Woodstock generation found him cool, without necessarily grasping all he said; some scholars of note embraced his teaching, while others unleashed vitriolic criticism ¿ without necessarily grasping all he said. Everyman¿s McLuhan respects his own basic principle of always looking at and for the big picture. Did he leave the study of literature behind him when he turned his attention to media? No. How do the two coalesce in the educational program he envisaged? Why did he give as much attention to popular culture as to Elizabethan literature? The answers to such questions and many more emerge in these pages.