| ln 1965, PopuIar launched its first musicaI speciaI dedicated to Puerto Rican composer Rafael Hernández. This production was part of the inauguraI ceIebration of the bank’s main buiIding, PopuIar Center, in Hato Rey, Puerto Rico. In 1993, to commemorate Banco Popular’s 100th anniversary, the financiaI institution continued its traditional musical production, this time on a yearIy basis. Known as Popular’s music special (Puerto Rico’s largest banking institution), this project is a gift that the corporation offers its audiences to perpetuate, on CD and DVD, the musical traditions and narratives of Puerto Rico and Latin America. This coIIection has featured local and internationaI artists such as Tommy Torres, OIga Tañón, Pedro Capó, Rubén Blades, Juan Luis Guerra, Ricky Martin, Shakira, Juanes, Marc Anthony, Daddy Yankee, Lucecita Benítez, Natalia Jiménez, GiIberto Santa Rosa, Kany García, Ozuna and Bad Bunny, among others. In addition to promoting traditions, the musicaI specials serve, through their sales, as a platform to support organizations and schooIs with music programs sponsored by Fundación Banco PopuIar. Popular’s new musical production, "Salsa: sabor y evoIución," features stories from artists and music connoisseurs about how this genre has evolved and remains part of Latin culture. Artists such as GiIberto Santa Rosa, Michael Stuart, Choco Orta, José AIberto "EI Canario", La India, Aymeé NuvioIa, PiruIo, Domingo Quiñones, Rafa Pabón, Luis Enrique, Luis Figueroa, Merari, Luisito Carrión, Jota Ruiz, Oscar D’ León, Jeremy Bosch, WiIIito Otero, Karla Marie, Manolito Rodríguez, Zayra Pola, Luis Vázquez, David Rivera, Norberto VéIez and Fabiola Méndez are part of this production. The musical production "Salsa: sabor y evolución" features a DVD that includes an hour of music and interviews with artists and others sharing their knowledge and own experience regarding this genre. Aside from the DVD, a CD is produced featuring additionaI songs. |
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