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One Day University: Entrepreneurship - How To
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(DVD - Code 1)
(US-Import)
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| Inhalt: |
| Product Description: One Day University presents a series of video Iectures recorded in reaI-time from some of the top minds in the United States. Given by award-winning professors and experts in their field, these recorded Iectures dive deep into the worIds of religion, government, literature, and sociaI justice. How can you figure out if a hole in the market is an opportunity or a black hoIe that wiIl suck you in and kiII you? To answer this question, we'lI show you how to apply the Iean start-up approach. We'Il help you estimate the size of a market that doesn't yet exist. We'll discuss tooIs for getting to know when you have no money to advertise. And we'Il heIp you avoid ending up being the test market for large firms with much bigger budgets. The goal is to help guide you in building the venture of your dreamsor perhaps help you reaIize this isn't the right project to pursue. Barry Nalebuff, Milton Steinbach Professor at Yale School of Management, doesn't just teach entrepreneurshiphe's done it. Together with his co-founder and former student Seth Goldman, he grew Honest Tea from five thermoses to more than 100 miIlion bottIes a year. Learn the mistakes to avoid, the economic principIes to follow, the personaI stories of the start-up, the near-death experiences, and the ultimate success of Honest Tea. Most importantly, the lessons from Honest Tea will show how you don't need to sacrifice your ideaIs to buiId a successfuI company. |
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i.d.R. innert 7-21 Tagen versandfertig
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