Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	2002
Genre:	Wirtschaft / Recht
	B / Business Strategy and Leadership / Business Strategy/Leadership / economy;government;work / Leadership / Management science / Palgrave Business & Management Collection / Political Science / Political Science and International Relations, general / Politics & government / Politics and International Studies
ISBN:	9781349632350
EAN-Code:	9781349632350
Verlag:	Springer Nature EN
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 216 mm / B 140 mm / D 16 mm
Gewicht:	385 gr
Seiten:	282
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery, phenomenal Chinese growth rates, and deepening economic liberalization. This pathbreaking work focuses on understanding the market and nonmarket strategies employed by Japanese firms to boost their share of the developing Asian market and to rally the Japanese government in support of their initiatives. In addition to advancing a novel theoretical framework to analyze strategy, the book contains an overview chapter focuses on Japanese investment and trade trends in Asia and original case studies of the banking, automobile, telecommunications, chemical, software, and electronics sectors that provide insight into winning strategies in Asia.