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Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	Februar 2011
Genre:	Soziologie
ISBN:	9781433108976
EAN-Code:	9781433108976
Verlag:	Peter Lang
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 225 mm / B 150 mm / D 17 mm
Gewicht:	419 gr
Seiten:	296
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

From its beginnings as a small studio in the 1920s, the Disney Company has become one of the most influential organizations in the world of entertainment. Why We Love Disney examines the influence of the Walt Disney Company and the reasons for Disney¿s universal appeal. Starting with the early days of Walt Disney, the book examines the company¿s evolution, and discusses the products and services Disney has created and marketed over the years to build its brand. Chapters focus on different elements of Disney ¿ from characters and theme parks to music and home entertainment ¿ to offer the reader a clear overview of the organization¿s history, products, management, and marketing practices. An examination of the many facets of Disney clearly shows the strategic steps the company has taken over the years to build its brand and make itself one of the major forces in the entertainment industry.