In addition, this book provides a nuanced and micro view of the Chinese economy. As China's economy increasingly receives attention worldwide, the amount of research and publications on China's economy is also growing exponentially. However, the majority of these studies only focus on the macro level of the Chinese economy and aggregate variables such as GDP, growth rate, inflation, etc., while little research has been done at a micro and company level to analyze the Chinese economy. Thus, this book's focus on the case studies of representative firms may help fill some gaps in the study of business and the economy in China.

Furthermore, this book hopes to dispel certain misconceptions about the nature of the Chinese economy. There is currently a stereotypical view about Chinese economy, for example that China, as the workshop of the world, primarily produces low-end products with low prices to be sold in other countries by budget retailers like Wal-Mart or dollar stores. While that is true to some extent, it is certainly not the whole story. The companies analyzed in this bookcover a wide spectrum of industries including modern agriculture, alternative energy, resources recycling, mobile games, animation, luxury products, supply chain management, filmmaking and TV series production, displaying to readers the brand-new industrial structure of Chinese companies in the 21st century.