The first half of the book (Chapters 1-6) gives a systematic exposition of key concepts and facts, containing basic material as well as some recent and new developments. These first chapters are particularly accessible to masters/doctoral students taking courses in modern optimization, variational analysis, applied analysis, variational inequalities, and variational methods. The reader's development of skills will be facilitated as they work through each, or a portion of, the multitude of exercises of varying levels. Additionally, the reader may find hints and references to more difficult exercises and are encouraged to receive further inspiration from the gems in chapter commentaries. Chapters 7-10 focus on recent results and applications of variational analysis to advanced problems in modern optimization theory, including its hierarchical and multiobjective aspects, as well as microeconomics, and related areas. It will be of great use to researchers and professionals in applied and behavioral sciences and engineering.