Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juni 2022
Genre:	Architektur, Archäologie, Kunst
	Business & management / Market research / Marktforschung / Nutzerforschung / User Experience / Wirtschaft u. Management
ISBN:	9781119884217
EAN-Code:	9781119884217
Verlag:	Wiley
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 251 mm / B 178 mm / D 14 mm
Gewicht:	562 gr
Seiten:	272
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

The Fuzzy Front End Gets Demystified in This Next-Generation User Research Guide The first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers. Yet this so-called "empathize" phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet. In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users' desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners. User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable.