Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 5-10 Tagen versandfertig
Veröffentlichung:	Oktober 2025
Genre:	Wirtschaft / Recht
	CreativePractitioners / CreatorEconomy / digitalidentity / Electronic Marketing - Online-Marketing / Internet / Politik, Gesellschaft / Marketing / Electronic Commerce / Micro-course / Micro-influence / Online-Marketing / Social Media Marketing / Onlinecommunity / PersonalBranding / ProfessionalCommunication / professionaldevelopment / SocialMedia mehr...
ISBN:	9789819759163
EAN-Code:	9789819759163
Verlag:	Springer
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 210 mm / B 148 mm / D 14 mm
Gewicht:	316 gr
Seiten:	240
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. It examines the phenomenon of micro-influencers and demonstrates how social media platforms shape personal and professional identities. The book thoroughly analyses digital identity, providing a unique perspective into micro-influencers and establishing a theoretical framework to understand their skills, knowledge, and capabilities. It also addresses the need for more professional development resources, emphasising the practical importance of micro-influence in social media and digital communication. In doing so, the book offers valuable insights into current industry trends and future directions for students, researchers, and professionals in marketing, entrepreneurship, and creative industries. It is essential reading for anyone interested in comprehending the potential of social media and influencer marketing.