With contributions from scholars and professionals actively working in this field, and reporting on the very latest developments, this volume provides a concrete example of how evidence-based, translational research functions in a real-world nascent field, with life or death outcomes.

Understanding Organ Donation is an invaluable resource for organ donor professionals, applied social psychologists, health psychologists, and policy-makers, as well as professors and students in health communication who are interested in theory-based research in real-world contexts.