Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 2-7 Tagen versandfertig
Veröffentlichung:	Mai 2001
Genre:	Wirtschaft / Recht
ISBN:	9780415253970
EAN-Code:	9780415253970
Verlag:	Taylor and Francis
Einband:	Kartoniert
Sprache:	English
Serie:	Routledge Classics
Dimensionen:	H 198 mm / B 129 mm / D 198 mm
Gewicht:	430 gr
Seiten:	400
Illustration:	Farb., s/w. Abb.
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.