Is it possible to restore confidence in our nation's health care system?

Trust Matters offers all health care professionals the vital information and tools they need to help invigorate their institutions, develop trust, and gain the confidence of the people they work with and the patients they serve. In a clear and persuasive manner, Michael H. Annison and Dan S. Wilford explain how to create an atmosphere within health care organizations in which people believe in each other and enjoy working together, and most important, in which trust flourishes.

A practical resource, the book is filled with illustrative case examples and anecdotes from health care professionals that clearly demonstrate how successful organizations create and maintain trust. The authors offer concrete advice about how to lay the foundation for building trusting relationships and guidance for learning how to sustain trust over the long haul.

Annison and Wilford identify the most common barriers to trust and offer effective short-term answers and long-term solutions to rebuilding organizational trust and creating faith in professional relationships. The book explores in depth what it takes to be truly trusting and trustworthy and explains how to create trust between institutions that must simultaneously compete and collaborate.

Written for health care managers, executives, board members, and health plan leaders, this essential guide contains a powerful personal assessment tool that will help answer the fundamental question, "How Trustworthy Am I?" Trust Matters presents a wealth of valuable insights and practical approaches for nurturing?and sustaining?trust.

More Than Ever, Health Care Organizations Need to Build Confidence Within Their Institutions and With the People They Serve

The key to any successful health care organization is trust. In this essential resource, Michael H. Annison and Dan S. Wilford provide a blueprint for creating, developing, and sustaining trust.

"Building trust in the health care community is our greatest challenge for the next century. This book tells us how to do it. Read it!"--Leland Kaiser, founder, Kaiser & Associates

"This book encourages us to recenter our work on core values and the patients and communities we serve. Board members, managers, and physicians should read it."--Tom Smith, president, VHA, Inc.

"What a superb, timely, and back-to-basics concept. Annison and Wilford are uniquely qualified to address this forgotten link. Trust is paramount in all aspects of health care."--Bill Kelley, chairman, Hill Rom