An article by the well-known philosopher Peter Sloterdijk gives an insight into the philosopher's thinking about tourism and therefore goes beyond tourism's own border. This also applies to an article about the clash of civilisation, contributed by the Prince of Ethiopia, Asfa-Wossen Asserate.

The articles are based on presentations and panel discussions presented at the world´s largest tourism convention, the ITB Convention Market Trends & Innovations. This book unites convention highlights prepared by renowned professionals and scientists within the industry.