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Herausgeber: 
  • Gabriella Cyranski
    Autor(en): 
  • Ben Chodor
  • Transitioning to Virtual and Hybrid Events: How to Create, Adapt, and Market an Engaging Online Experience 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!


    Übersicht

    Auf mobile öffnen
     
    Lieferstatus:   Auf Bestellung (Lieferzeit unbekannt)
    Veröffentlichung:  Oktober 2020  
    Genre:  Wirtschaft / Recht 
     
    Business & management / create online meetings / how to webcast / Hybrid events / Marketing / Marketing & Sales / Marketing u. Vertrieb / Online Events
    ISBN:  9781119747178 
    EAN-Code: 
    9781119747178 
    Verlag:  Wiley 
    Einband:  Gebunden  
    Sprache:  English  
    Dimensionen:  H 231 mm / B 158 mm / D 25 mm 
    Gewicht:  499 gr 
    Seiten:  208 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    Creating virtual events is not as simple as moving the same content online -- learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: * Planning, creating, and implementing a digital event * Choosing between a stream, a webcast, or a hybrid event * Evaluating different technological solutions * Producing compelling virtual content for a variety of scenarios * Effectively promoting online events * Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization's continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.

      



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