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Lieferstatus:	i.d.R. innert 4-7 Tagen versandfertig
Veröffentlichung:	März 2017
Genre:	Wirtschaft / Recht
ISBN:	9783828839038
EAN-Code:	9783828839038
Verlag:	Tectum Verlag
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 211 mm / B 149 mm / D 27 mm
Gewicht:	440 gr
Seiten:	330
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately - they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company's triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: Awareness of a sustainability problem, Identification & Definition of the problem, Ideation & Evaluation of the solutions, Testing & Enrichment of the solutions, Implementation of the solutions & Green Marketing.