Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Mai 2019
Genre:	Wirtschaft / Recht
	B / Business & the environment; ‘green’ approaches to business / Business and Management / Industrial management—Environmental aspects / Industries / Management / Management science / Market research / Marketing / Sales & marketing / Sustainability Management / Tourism / Tourism Management
ISBN:	9783030169800
EAN-Code:	9783030169800
Verlag:	Springer Nature EN
Einband:	Gebunden
Sprache:	English
Serie:	Tourism, Hospitality & Event Management
Dimensionen:	H 235 mm / B 155 mm / D
Gewicht:	670 gr
Seiten:	324
Illustration:	XII, 324 p. 105 illus., schwarz-weiss Illustrationen
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book provides a wide-ranging overview of the current state of tourist destination management and presents important recent research in the field. Contemporary theoretical and methodological approaches to management and marketing are discussed, and innovative practices with respect to both urban and rural destinations are described with the aid of many interesting case studies from across Europe and beyond. In addition, the volume addresses key issues such as governance, cooperation, the use of social media, and sustainability. A variety of influences on tourism development are examined, and efficient strategies for making destinations distinct are explored. The book will be a welcome addition and update to the existing literature and will be of interest to academics and practitioners alike.