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Tourism SMEs, Service Quality and Destination Competitiveness
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
Lieferstatus: |
Auf Bestellung (Lieferzeit unbekannt) |
Veröffentlichung: |
Juni 2005
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Genre: |
Wirtschaft / Recht |
ISBN: |
9780851990118 |
EAN-Code:
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9780851990118 |
Verlag: |
Cabi |
Einband: |
Gebunden |
Sprache: |
English
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Dimensionen: |
H 251 mm / B 178 mm / D 31 mm |
Gewicht: |
1016 gr |
Seiten: |
400 |
Bewertung: |
Titel bewerten / Meinung schreiben
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Inhalt: |
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. It also highlights the challenges faced by SMEs to promote destination business growth - with discussion of competitiveness, quality and standards. With its entity-relationship model of a destination, this edited collection of international papers fully explores the dynamics SMEs. Case studies from around the world also puts SMEs research into a global context.
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