Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Juli 1998
Genre:	Soziologie
	Approach / book / Comprehensive / controversial / cultural approach / Cultural Studies / Determinants / Difficult / dimensions / enormously / Hospitality, sports, leisure and tourism industries / Imagery / important / Industry / Issues / Key / Modern / Nature / Power / Product / SOCIAL SCIENCE / Anthropology / Cultural & Social / task / Theory / Tourism / Tourism industry / unique mehr...
ISBN:	9780471983415
EAN-Code:	9780471983415
Verlag:	Wiley
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 251 mm / B 194 mm / D 26 mm
Gewicht:	709 gr
Seiten:	272
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Tourism is an enormously important industry, but the nature of the tourism product is elusive and the task of marketing and promoting tourism is difficult. Informed by modern marketing theory this book offers a unique approach by taking a comprehensive, synthesised and integrated sociological and cultural approach to tourism marketing.