Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Dezember 2018
Genre:	Wirtschaft / Recht
	B / Business and Management / Business Strategy/Leadership / Decision Making / Entrepreneurship / Leadership / Management / Management decision making / Management science / Market research / Marketing / Operational research / Operations Research / Operations Research and Decision Theory / Operations Research/Decision Theory / Organization / Organizational theory & behaviour / Planning / Sales & marketing mehr...
ISBN:	9783662585733
EAN-Code:	9783662585733
Verlag:	Springer EN
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 235 mm / B 155 mm / D 15 mm
Gewicht:	444 gr
Seiten:	265
Illustration:	XX, 265 p. 120 illus., schwarz-weiss Illustrationen
Zus. Info:	EUDR exemption - product or manufacturing materials placed on the market prior to 31.12.2025.
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Developing future strategies for a company is an important and complex task, and forms the core issue in this book. A company's strategy defines its future direction, specifying its desired market position and key competitive advantages both at the level of market offers and of resources. This book provides clear, straightforward advice for professionals: after a brief introduction to strategic planning, a heuristic process for determining future strategies is presented. It shows how to analyze a company's current situation, develop and assess options for the future, and define implementation projects. Throughout the book, detailed recommendations are illustrated with the help of numerous concrete examples. As a result of studying applications of the book in practice, the second edition benefits from a simplified, hands-on analysis and planning process at the business level.