In the second half of the twentieth century, 20 percent (10,000) of all retail druggists were Rexall. Now there are none, and this book explains why. The Rexall Story: A History of Genius and Neglect shows how a brilliant and successful business/pharmacy venture was allowed to fail through carelessness. From the celebrated genius of Louis Liggettwho started United Drug in 1903to the business's demise nearly 75 years later, this significant text will provide you with new insight into the pharmacy industry from former Rexall employees, internal documents, photographs, and direct quotes from radio promotions.

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