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The Problem with Penguins: Stand Out in a Crowded Marketplace by Packaging Your BIG Idea
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!
Lieferstatus: |
i.d.R. innert 5-10 Tagen versandfertig |
Veröffentlichung: |
März 2010
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Genre: |
Wirtschaft / Recht |
ISBN: |
9781450212045 |
EAN-Code:
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9781450212045 |
Verlag: |
iUniverse |
Einband: |
Kartoniert |
Sprache: |
English
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Dimensionen: |
H 216 mm / B 140 mm / D 11 mm |
Gewicht: |
254 gr |
Seiten: |
196 |
Zus. Info: |
Paperback |
Bewertung: |
Titel bewerten / Meinung schreiben
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Inhalt: |
Would you like to attract more
high-quality customers and make a lot more money?
If so, The Problem with Penguins, written by Bill Bishop,
author of the bestseller How to Sell a Lobster, can help you
with your penguin problem! Learn how to stand out in a
crowded marketplace by effectively branding and packaging
your BIG Idea.
In his trademark fun and
entertaining style, Bishop explains: Why
most companies will never stand out in their marketplace,
and how to avoid a similar fate; Innovative
methods to create a BIG Idea, something new, better, and
different, even in the most traditional companies,
industries and product/service categories; A
step-by-step process to brand and package your BIG Idea;
How to develop BIG promotional ideas to attract
more high-quality prospects; Twenty-first Century
"packaged" marketing techniques to sell your BIG Idea
easier, faster, and for more money; Strategies to
bring your BIG Idea to market faster and easier, while
overcoming inertia, procrastination, and negative thinking;
plus Dozens of real life examples of successful
BIG Ideas created by entrepreneurs in many different
industries.
Start today to build a great
business and stand out from the other penguins in your industry! |
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