Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	2000
Genre:	Wirtschaft / Recht
	Commercial law / EU (European Union) / Germany / LAW / Commercial / General / United Kingdom, Great Britain
ISBN:	9781841131177
EAN-Code:	9781841131177
Verlag:	Bloomsbury Academic
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 216 mm / B 138 mm / D 11 mm
Gewicht:	332 gr
Seiten:	144
Zus. Info:	Hardback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English). The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as