Übersicht			Auf mobile öffnen

Lieferstatus:	Vorankündigung
Veröffentlichung:	ANGEKÜNDIGT
Genre:	Sprache
ISBN:	9781349720408
EAN-Code:	9781349720408
Verlag:	Palgrave Macmillan
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 210 mm / B 148 mm / D 0 mm
Seiten:	270
Illustration:	XVI, 270 p.
Bewertung:	Keine Bewertung vor Veröffentlichung möglich.

Inhalt:

This volume explores the evolution of the language of museum communication from 1950 to the present day, focusing on its most salient tool, the press release. The analysis is based on a corpus of press releases issued by eight high-profile British and American museums, and has been carried out adopting corpus linguistics and genre analysis methodologies. After identifying the typical features of the museum press release, new media more recently adopted by museums, such as web presentations, blogs, e-news, and social media, are taken into consideration, exploring questions such as how has the language of museum communication changed in order to face the challenge posed by new technologies? Are museum press releases threatened by new approaches used in contemporary public relations? Are the typical press release features still detectable in new genres? Drawing on insights from linguistics, discourse analysis, and museum communication this book will be of great value to researchers and practitioners of applied linguistics, sociolinguistics, and museum communication scholars.