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Autor(en): 
  • Assaf Kedem
  • The Investment Writing Handbook: How to Craft Effective Communications to Investors 
     

    (Buch)
    Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 2 Artikel!


    Übersicht

    Auf mobile öffnen
     
    Lieferstatus:   Auf Bestellung (Lieferzeit unbekannt)
    Veröffentlichung:  März 2018  
    Genre:  Wirtschaft / Recht 
     
    Finance & Investments / Finance & Investments Special Topics / Finanz- u. Anlagewesen / Finanzwesen / Spezialthemen Finanz- u. Anlagewesen
    ISBN:  9781119356721 
    EAN-Code: 
    9781119356721 
    Verlag:  Wiley 
    Einband:  Gebunden  
    Sprache:  English  
    Serie:  Wiley Finance Editions  
    Dimensionen:  H 234 mm / B 158 mm / D 17 mm 
    Gewicht:  464 gr 
    Seiten:  224 
    Bewertung: Titel bewerten / Meinung schreiben
    Inhalt:
    The writing "bible" for financial professionals The Investment Writing Handbook provides practical, accessible guidance for crafting more effective investor communications. Written by an award-winning writer, editor, and speechwriter, this book explains the principles and conventions that help writing achieve its purpose; whether you need to inform, educate, persuade, or motivate, you'll become better-equipped to develop a broad range of communications and literature for investor consumption. Examples from real-world financial institutions illustrate expert execution, while explanations and advice targeted specifically toward investor relations give you the help you need quickly. From white papers and investment commentary to RFPs, product literature, and beyond, this book is the financial writer's "bible" that you should keep within arm's reach. Investment writing is one of the primary influences on investors' attitudes. It educates, informs decisions, shapes opinions, and drives behavior--so shouldn't it be expertly-crafted to achieve its intended goal? This book explains the "tricks of the trade" to help you get your message across. * Understand the principles of effective investor communication * Master the conventions of informative and persuasive writing * Examine well-written sample documents from real-world institutions * Improve research papers, presentations, investor letters, marketing literature, and more Virtually all firms with investors as clients need to communicate to them regularly, but few financial professionals receive formal training in investor communications. When investors' opinions, attitudes, and actions determine the health of your company, it is vitally important that these communications not be left to chance. The Investment Writing Handbook provides essential guidance and clear explanations to help you transform your communication strategy, execution, and results.

      



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