Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	September 2021
Genre:	Wirtschaft / Recht
ISBN:	9781292370088
EAN-Code:	9781292370088
Verlag:	Pearson Academic
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 232 mm / B 156 mm / D 26 mm
Gewicht:	640 gr
Seiten:	416
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

The Financial Times Guide to Strategy is your unbeatable reference on strategy. It offers an incisive overview of both corporate level and business unit level strategy, an A to Z of the world's leading strategic thinkers and introduces the key strategic tools and techniques you need to develop your own strategy. Based on long experience and on conversations with leading strategists around the world, Richard Koch helps you discover each critical step in creating, delivering and understanding successful strategy. The 5th edition of this bestselling book is your easy-to-read, jargon-free guide to the strategic models and thinkers you really need to know about. Updated with new tools and examples, The Financial Times Guide to Strategy shows you which questions to ask, how to go about answering them, and then what action to take. This is the smartest and most readable strategy guide available anywhere.