Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 7-14 Tagen versandfertig
Veröffentlichung:	August 2000
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Marketing / General / BUSINESS & ECONOMICS / Organizational Behavior / BUSINESS & ECONOMICS / Sales & Selling / General / Organizational theory & behaviour / Organizational theory and behaviour / Sales & marketing / Sales and marketing
ISBN:	9780198297796
EAN-Code:	9780198297796
Verlag:	Oxford University Press
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 234 mm / B 156 mm / D 17 mm
Gewicht:	467 gr
Illustration:	numerous figures and tables
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations. How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? How do organizations discover their identities? These are some of the vexing problems addressed in this book by a diverse international team of contributors. According to the authors, the future lies with 'the expressive organization'. Such organizations not only understand their distinct identity and their brands, but are also able to express these externally and internally. In order to thrive in an era of transparency and customer choice, the authors argue, organizations will have to be expressive.