The book introduces systematic ways for analyzing key aspects of commercialization, including estimating potential demand; potential substitution with existing products in the market; potential production systems and supply; potential supply chains and their economics; potential premiums that must be paid by users; and potential premiums that may be paid to the supply chain as well as to producers and others. It outlines methods, models and data that may be used for such analysis and will demonstrate their use through empirical applications in the context of HOS. It is accessible and valuable to a broad audience including policy-makers, regulators, economists, lawyers, industry executives, and scientists with an interest in the commercialization and impact of all emerging genetically modified crops with enhanced quality traits.

Key Features:

- Analytical framework for looking at quality-enhanced crops
- Detailed assessment of first major quality-enhanced crop
- Considers the economic value and supply chains