Übersicht			Auf mobile öffnen

Lieferstatus:	i.d.R. innert 14-24 Tagen versandfertig
Veröffentlichung:	August 2008
Genre:	Wirtschaft / Recht
ISBN:	9780470237908
EAN-Code:	9780470237908
Verlag:	Wiley
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 222 mm / B 145 mm / D 13 mm
Gewicht:	362 gr
Seiten:	176
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

"I've made a career out of challenging conventional sales wisdom, and I can tell you that very few writers have done this effectively. It's not demolition that's hard; anyone can say that everything you've ever read is wrong. The trick is building something better in its place. The Contrarian Effect does this well. It's filled with true stories about what works and what doesn't. It's fun to read and will challenge your thinking." -Neil Rackham, author of SPIN Selling The Contrarian Effect is not for wimps. If you're one of those Neanderthal salespeople who doesn't want to adapt to the changing times, buy one of those books that will tell you what you want to hear rather than what you need to hear. Certainly don't buy this book. It could make you uncomfortable. It could suggest you change the entire way you and your organization approach selling. But, if you do buy this book, you'll make more money and you'll even be more popular. Plus, you'll be a better salesperson-and person-for it.