"This book is essential reading for researchers of tobacco policy change. Too many studies simply complain that change is too slow because tobacco companies are too powerful and politicians lack the will to challenge them. This book goes much further, to help us understand not just industry strategy but the policy processes in which policy advocates engage, learn from each other, and help create essential global tobacco policy change."

Paul Cairney, University of Stirling, UK

"This book is rare in making genuinely significant contributions across both public health and policy studies. By focusing on the battle for standardised packs, it engagingly addresses one of the most prominent recent innovations in health policy that has relevance both beyond Europe and across multiple spheres of health policy. In doing so, it also offers an innovative analysis of the role of transnational corporations in policy transfer."

Jeff Collin, University of Edinburgh, UK