Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	November 2003
Genre:	Wirtschaft / Recht
	Business and Management / C / Conflict / conflict situation / data analysis / Design / game theory / Management / Marketing / Marktforschung / Ökonomie, experimentelle / Preiskrieg / Preiswettbewerb / Pricing / probability / Regression, logistische / Signaling / Social Psychology / Spieltheorie
ISBN:	9783824479566
EAN-Code:	9783824479566
Verlag:	Dt. Universitätsvlg.
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 210 mm / B 148 mm / D 15 mm
Gewicht:	351 gr
Seiten:	240
Illustration:	XXIV, 240 p. 1 illus., schwarz-weiss Illustrationen
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

Price competition frequently degenerates into its most devastating form: a price war. As the general consensus is that price wars substantially damage the firms involved a new approach is necessary to put an end to these conflicts. Michael Bungert investigates the possibility to terminate (non-beneficial) price wars through appropriate signals. In an experiment, he analyzes the effect of different types of signals such as switch-blocking intent, reciprocity, co-operation, weakness, and hostility on the price reaction behaviour of a competitor. The author shows the consequences of marketing moves such as individual refunding guarantees, coupons, image advertising, price-matching guarantees, verbal statements and unilateral price increase for the generation of the mentioned signals. He demonstrates that all signal types show a considerable effect on the probability of a co-operative price reaction.