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Television and Political Advertising: Volume I: Psychological Processes
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
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| Traces how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. Suitable for researchers in advertising, communication, and consumer psychology, this title helps define future work on the relationship between television, politics, and the mind of the voter. |
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i.d.R. innert 14-24 Tagen versandfertig
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