Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	Oktober 2019
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Management Science / Business innovation / business strategy / digital business models / Digital Management / Digital strategy / Future business / Future horizons in business / IT Management / IT Strategy / Strategic Innovation / Strategic management / Technology innovation / Technology Management mehr...
ISBN:	9781137605344
EAN-Code:	9781137605344
Verlag:	Macmillan International Higher Education
Einband:	Kartoniert
Sprache:	English
Dimensionen:	H 242 mm / B 166 mm / D 18 mm
Gewicht:	580 gr
Seiten:	327
Zus. Info:	Paperback
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

This dynamic and beautifully written textbook takes a modern and innovative approach to strategy by placing technology at its heart, bridging the gap between general strategy texts and specialist technology and innovation literature. It addresses the challenges and opportunities presented to organisations by disruptive technological change and takes into account the navigation of uncertain business environments. In addition to examining more established concepts and theories, the text also explores new disruptive business models and non-traditional approaches to strategy development such as effectuation, the Business Model Canvas and prediction logic. This comprehensive and critical approach is supported by a rich assortment of practical examples and cases drawn from different sectors and a range of exciting companies from all over the world, helping students and practitioners to apply theory to practice. This will be an essential core text for modules on technology strategy and innovation at upper undergraduate, postgraduate and MBA levels, and invaluable reading for senior executives and aspiring managers who seek to understand how to implement strategy in a volatile disruptive environment.