Mox and Mitsu are Supercute. That is to say, they founded the global business Supercute Enterprises as teenagers from Mox's bedroom in London, armed only with a phone, a collection of their favourite cuddly toys and a love of all thing kawaii. Thanks to them, the Supercute aesthetic is now a way of life.

In a world dominated by massive conglomerates all competing to succeed, Supercute has continued to grow bigger and more powerful, morphing from an entertainment company - whose Supercute Show continues to be the world's most popular entertainment - to an organisation fighting for their right to the world's water.

But Mox and Mitsu have no choice. In a world that is slowly tearing itself apart, who will win in the battle to control it - and where will Supercute draw the line . . .