The first full-length reference of its kind, Student Financial Literacy: Campus-Based Program Development is designed to guide professionals in implementing a new financial education program or enhancing an existing one. Its contributors are experts in personal finance and authorities on financial literacy education. The book sets out a real-world, evidence-based model complete with tools, resource lists, and websites, and covers ground-level basics as well as advanced innovations (employing and training student volunteers; research opportunities within programs; finding funding). Chapters cover all key aspects of program development, including:

• Staffing and recruiting considerations.
• Training and development of staff.
• Content and delivery issues.
• Marketing strategies.
• Assessment of financial literacy.
• Evaluating financial education programs.

For college and university personnel tasked with improving students' economic education, Student Financial Literacy: Campus-Based Program Development brings the steps into clear, realistic focus for successful long-term results.