The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business—Bill Gates, Andy Grove, and Steve Jobs—offering lessons for all managers and entrepreneurs on leadership, strategy and execution.

In less than a decade, Bill Gates, Steve Jobs, and Andy Grove founded three companies that would define the world of technology and transform our lives. At their peaks, Microsoft, Apple, and Intel were collectively worth some $1.5 trillion. Strategy Rules examines these three individuals collectively for the first time—their successes and failures, commonalities and differences—revealing the business strategies and practices they pioneered while building their firms.

David B. Yoffie and Michael A. Cusumano have studied these three leaders and their companies for more than thirty years, while teaching business strategy, innovation and entrepreneurship at Harvard and MIT. In this enlightening guide, they show how Gates, Grove, and Jobs approached strategy and execution in remarkably similar ways—yet markedly differently from their erstwhile competitors—keeping their focus on five strategic rules.

Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship from three path-breaking entrepreneurs who emerged as CEOs of huge global companies. Their approaches to formulating strategy and building organizations offer unique insights for start-up executives as well as the heads of modern multinationals.

Based on three decades of research, Strategy Rules offers a masterclass in high-stakes strategy:

• Platform and Ecosystem Strategy: Learn why Gates, Grove, and Jobs focused on building industry-spanning platforms-not just products-and how this approach created decades of market dominance for Microsoft, Intel, and Apple.
• Judo and Sumo Tactics: Discover the tactical playbook of these tech giants, from using an opponent's strength against them to deploying overwhelming market power to secure a win.
• Big Bets Without Betting the Company: Understand how these leaders made courageous, game-changing moves while meticulously managing risk to avoid catastrophic failure.
• Leadership and Execution: Go inside the minds of three legendary CEOs to see how they shaped their organizations, paid selective attention to detail, and translated visionary ideas into ruthless execution.
• Five Actionable Rules: Distilled from thirty years of research at Harvard and MIT, this book codifies the five core principles these titans used to build their empires, offering a framework you can apply to your own business.