Übersicht			Auf mobile öffnen

Lieferstatus:	Auf Bestellung (Lieferzeit unbekannt)
Veröffentlichung:	November 2024
Genre:	Wirtschaft / Recht
	BUSINESS & ECONOMICS / Business Communication / General / BUSINESS & ECONOMICS / Public Relations / BUSINESS & ECONOMICS / Strategic Planning / business strategy / Communication Strategy / Corporate Communication / Public Relations / Reputation / Reputation Management; Strategy; Communication Strategy; Corporate Communication; Public Relations; Reputation / Sales & marketing / Sales and marketing / Strategy mehr...
ISBN:	9781398617315
EAN-Code:	9781398617315
Verlag:	Kogan Page
Einband:	Gebunden
Sprache:	English
Dimensionen:	H 234 mm / B 156 mm / D
Seiten:	232
Bewertung:	Titel bewerten / Meinung schreiben

Inhalt:

In today's hyper-connected world, reputation is everything. This book explores the role of reputation management within your organization, providing the latest insights and strategies to help you navigate it. Strategic Reputation Management is a practical guide that equips PR and communication professionals with the tools they need to navigate the complexities of reputation management effectively. With a wealth of practical tips and strategies, readers will gain the knowledge and expertise needed to enhance or build their organization's reputation. Using real-world examples and expert interviews, this book will look at reputation management both before, during and after a crisis. It will consider how to establish a positive reputation, to maintain it when under pressure and to turn a bad reputation around after problems have occurred. It will also include top tips, checklists and outline a new framework for reputation management. Strategic Reputation Management is a must-read for anyone seeking to understand, manage and master the intricate world of reputation management.