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Strategic Management of International E-Commerce Firms: A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Perfo
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(Buch) |
Dieser Artikel gilt, aufgrund seiner Grösse, beim Versand als 3 Artikel!
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| In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.
About the author
Marius Müller
worked as a research assistant and doctoral candidate at the Chair of Marketing and Retailing at Trier University.
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Auf Bestellung (Lieferzeit unbekannt)
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